Challenges

Before engaging Wintle-Camp Coaching, Optima Contracting faced several challenges:

• Lack of Leadership Development: There was no formal program to help managers and aspiring leaders develop essential skills such as handling difficult situations and understanding leadership styles.

• Cultural Fragmentation: With multiple locations and managers working in silos, there was little opportunity for collaboration across the business.

• Outdated Appraisal Systems: The company’s appraisal process was inconsistent and seen as a "tick-box exercise," with no real focus on meaningful conversations and feedback.

The Development Process

Optima Contracting partnered with Wintle-Camp Coaching after a recommendation from CITB, and the collaboration has since evolved into a long-term relationship. We worked closely with Lynne to understand the company’s needs and develop tailored programs.

1. Leadership Training: We helped Optima create a bespoke leadership development program based on CITB’s management training modules. This involved curating content on handling difficult situations, improving leadership styles, and creating a more cohesive management team. The program has already successfully run for two cohorts, with plans for a third in the near future.

2. Cross-Departmental Collaboration: The leadership program also brought managers from different locations together. As a result, managers from various regions, including Scotland, Somerset, and Manchester, had the opportunity to share knowledge and experiences, fostering a sense of unity across the business.

3. Appraisal Training: As part of a wider initiative to overhaul the company’s appraisal process, we designed a new training program focused on meaningful conversations and feedback rather than the traditional tick-box approach. We emphasised the importance of listening, feedback, and engagement during performance reviews, helping to shift the company’s culture toward a more developmental and supportive environment.

Results

The leadership and appraisal training delivered by us had a significant impact on Optima Contracting:

• Increased Managerial Motivation: Managers who had never received leadership training expressed excitement and gratitude for the opportunity, noting how it helped them improve their skills and feel more valued by the company.

• Enhanced Collaboration: Managers from different regions continued to stay in touch after completing the leadership program, helping to break down silos and create a more collaborative company culture.

• Positive Appraisal Rollout: The new appraisal training has been well-received by the workforce, with participants praising the focus on open, constructive conversations. The program is currently being rolled out across all levels of the company.

Key Takeaways

We have played a pivotal role in embedding leadership development and performance management into Optima Contracting’s culture. Our approach is highly engaging, adaptable, and focused on creating real, measurable change. The tailored programs and emphasis on fostering collaboration have transformed the company’s management and performance review processes.